LEADER IN BRAND AWARENESS
In 2013, the CENTURY 21® System was found to have the highest brand awareness level among consumers presented with a list of real estate agencies; a trend we have upheld since 1999.
MOST RECOGNIZED NAME IN REAL ESTATE
As in previous years, the CENTURY 21 System was selected as “the most recognized name in real estate” when consumers were presented with a list of real estate agencies. Thirty-five percent of individuals surveyed identified CENTURY 21 as the most well-known brand. The nearest competitor was a substantial 10 percentage points behind.
SMARTER. BOLDER. FASTER.®
© 2014 CENTURY 21 REAL ESTATE LLC. ALL RIGHTS RESERVED. CENTURY 21® AND THE CENTURY 21 LOGO ARE REGISTERED SERVICE MARKS OWNED BY CENTURY 21 REAL ESTATE LLC. CENTURY 21 REAL ESTATE LLC FULLY SUPPORTS THE PRINCIPLES OF THE FAIR HOUSING ACT AND THE EQUAL OPPORTUNITY ACT. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED. Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question is based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question is based on those who had awareness of the brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1: February 4th – February 18th 2013 Wave 2: September 30th- October 14th 2013.