What to Expect in your Career
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A day in the life of a real estate broker, you ask? No two days are ever the same! You don't hear many brokers saying they are bored! But, there are many activities that will occur on a regular basis and are key contributors to your success.
PROSPECTING & LEAD GENERATION
This is the single most important component of your real estate career! Prospecting takes many forms, including: contacting your sphere of influence, holding open houses, targeted social media efforts, marketing and advertising, conducting an online presence and more.
- CENTURY 21 Business Builder is provided at no cost and is a one-stop client relationship manager (CRM) with over 500 digital and printable marketing pieces. Business Builder is integrated with ZAP and LeadRouter, so that you can seamlessly track your leads from initial contact > closed transaction > client for life.
KNOWING THE LOCAL MARKET
You must be aware of the local market and relevant trends to properly service your clients. This includes researching market trends and news, previewing homes and attending informational meetings.
- We provide our agents with monthly market reports. These reports supply you with graphed trends and simple market explanations.
This is your business pipeline. Servicing your active clients can include home and community tours, listing and buying presentations, preparing and signing contracts and more.
Once a property goes into escrow, management is key in order to meet timelines and successfully close the transaction. A transaction coordinator can handle much of this process so that you can focus on the rest of your business.
- Make use of our in-house transaction coordinating service and Pacific Home Loans to streamline the communication process.