What's Your Strategy?

What’s Your Strategy?

It’s common knowledge that homeowners who are aiming to sell their home have individual strategies and goals, but when it comes down to it, we all have a common goal; and that is for that house to SELL!

Determining your goals to sell your property is an important step to reaching that final destination.  Whether it’s timing, convenience, or a highest rate of return on your investment, each are a priority.  The tough part is figuring out which one is the most important to you.  That is where strategizing comes into play; figuring out if you should list your property on the real estate market for a quick sale because you have to move in two months to Idaho, or Nantucket; wherever, because of that new job, or figuring out how to maximize your return on your investment because you’re ready to retire and reap the rewards of your fruits and labor, or perhaps you just inherited an estate and your situation requires a more delicate touch and specific goals.  Each situation requires a strategy, and determining value is one common thread.

Many homeowners ask, “How can I get the most money for my house?”  There are many things that you can do to prepare your home for a sale, and whether timeframe is your priority, or not, there is one thing that will drive buyers to your doorstep, and that is, Curb Appeal!

  • Clean up that yard, pull those weeds, get rid of the dead foliage, mow that lawn, pressure wash your driveway.  How about a fresh coat of paint, or simply painting the front door with a color that pops?!  Do your drains need to be repaired; how about that fence you’ve been putting off finishing?  And, repeat after me, “I will clean off my porch.  I WILL clean off my porch!”  Putting away your personal items, and decluttering your porch to the front-door speaks in silent volumes.  Another nice touch is to put out a new welcome mat at the front door, and setting out a small pot with plants that complement the Season next to that freshly painted front door.  The key here is to make a buyer feel at home before they even step one foot over the threshold.  You want to “welcome” a buyer to their new home!

While you’re at it, don’t forget to take a good look at the inside of your home.  You want your buyer to enter that front door and be able to visualize their own belongings and family living there.  A buyer needs to be able to see, and feel, that your house is going to be their next home!  A few cosmetic touches, a fresh “spring cleaning,” and perhaps attending to those minor repairs you’ve been reminding hubby about for the last six months, all go a long way in achieving this.

  • So, pull out those cleaning supplies, Ladies and Gents, dust off those gloves, and get to cleaning (or call Merry-maids; whichever fits your fancy).  Next, how about slapping on a neutral coat of fresh paint on the walls, repairing that leaky faucet, or replacing those torn screens?  You know that dent your wife put in the wall when she was rearranging furniture?  Yes, that one; patch it.  How about that chalk wall for the kids?  Clean it up, paint it, do something that doesn’t scream, “I thought this was a great idea until I realized what a complete MESS it is!” 
  • Another important aspect to address inside your home is a, understandably, touchy subject for some, and that is…. (((drumroll please))) ….declutter!  As much as that word can sting sometimes, it is so important to “de-personalize” your home.  Remember that porch we talked about?  Same reason applies here.  A buyer needs to be able to visualize their own family photos in that wall-of-shame-hallway you have, they need to be able to envision their own furniture and personal décor; they need to “feel” at home.

Now these sort of chores do not always increase value in your home, but they certainly do attract buyers to consider it!  Most likely, you have already spent a considerable amount of money on your property over time.  Showing a little pride in your investment expresses a value of homeownership to that next buyer who walks through your door.

You might ask now, “What can I do to increase my property value?”  There are a few key factors that follow cosmetic touches, which will improve your chances of netting the most bang for your buck.  If you understand that spending smart money earns a return, there are some common upgrades that you might consider investing your time and money into that will add value to your home.

  • Here are a few ideas: upgrading the kitchen, focusing on that badly needed bathroom addition or remodel, permitting an addition for that third bedroom most home buyers seek, replacing flooring, completing that deck out back, finishing the basement, update plumbing and electrical, and replacing those old drafty windows with new double pane storm windows throughout.

Last but certainly not least; finding the right real estate professional that has the drive, energy, and knowledge to not only earn your business and trust, but should also be able to properly prepare and market your home to a sale

Please call or email me if you are interested in a free market evaluation of your home, or if you have any questions.

Let's discuss your goals, and create a strategy to reach them together.


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